"I lived in Poland, so we were persecuted from the first day of the war. First they took us from our home, then they put us in a ghetto, then they made us march, then they sent us to the camps. I was separated from everyone, but my brother later told me that my father froze to death. But I have children now, and grandchildren, and great grandchildren— a great big family, all of them educated. Look at everything that came from just one person who escaped. Just goes to show that you can never kill a people with hate. There will always be someone left to carry on.”
New Ornamental Type presents a dazzling collection of animated text and typography across a broad spectrum of styles and effects. It is a rich resource of images, ideas and inspiration and an essential reference for typography students and professionals.
Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.
Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.
New Ornamental Type is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration. 272 color and 88 black-and-white illustrations.